Frame by Frame #4: Presidential Ln

Aleksey Volchek -

🚫 Don't Let That Sign Get Agents Fined

📌 First up, a critical reminder:

Do NOT include agent signs in your exterior shots.
MLS rules are strict — agents can be fined up to $500, and guess who they’ll blame? Yup, us. Frame the house cleanly. Pull the camera up just a few feet and avoid including the sign in the first place.

PHOTOSHOPING THE SIGN:

Frame the sign in such a way that it can be easily photoshopped out. That means not have the sign be in front of the house when shooting from the side. (See below for the front shot where the sign will be in fornt of the house for sure)

🧱 The Neighbor Problem

🧍‍♂️ One-fourth of the photo is the neighbor’s house — including a car. Why?
This is prime listing real estate — pun intended — and we’re wasting it on someone else’s property. Reframe to minimize distractions like adjacent homes and cars.

🛠️ Planning for Post-Production

If you’re going to Photoshop something out, make it easy.
Avoid cropping in a way that cuts off architectural lines (like a corner of a wall). Missing a chunk of the structure makes it nearly impossible for editors to reconstruct convincingly. Instead, position the camera to include complete, editable shapes.

🏡 Exteriors — Room for Improvement

Some front shots were solid, others had issues.
Would love to see a wider shot from closer to the house. The front of the house is prime marketing material. Let’s explore more angles and fill the gallery with strong variations — not just the bare minimum.

🚪 Interior Flow That Makes Sense

✅ Nice work on moving into the hallway — it adds context and scale.
🚫 But we need to talk about context confusion.
Some rooms are unclear — especially the primary bedroom. Is this it? Is this not it? The number of photos taken of secondary bedrooms was higher than the master. Let's fix that balance.

📸 Photo Order = Storytelling

Avoid jumping from bathroom → dining room → mystery zone.
It creates a jarring, disjointed feel. Shoot in a natural sequence. A few transitional context shots can fix this. For example:

  • Wide shot showing how dining connects to the outside
  • THEN show the patio

This helps the viewer stay oriented — especially buyers looking at homes sight-unseen.

🌄 Backyard = Missed Opportunity

These are solid backyard shots. You captured the home and the background really well. But there's one key shot missing — the from-the-fence-inward angle. Placing the camera toward the back fence and shooting toward the house gives a crucial perspective buyers love.